UpHarvest Nutrition Co.

design 3






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How might we provide nutritious snacks for low-income families in New Mexico, while also offering education about the pathways to government-funded food resources?




project scope

︎Brand Identity
︎Packaging Design
︎Market Research
︎Collaboration




problem


In New Mexico, 29.2% of children live in food insecure households. One of the biggest barrier to healthy, nutritious food foundations is lack of access to information about SNAP benefits. Thus, during a month long research intensive project at Montana State University, two of my peers and I dedicated our time to solving the problem statement: How might we provide nutritious snacks for low-income families in New Mexico, while also offering education about the pathways to government-funded food resources because everyone deserves a healthy, nutritious foundation for total well-being.

solution


Up-Harvest Nutrition Co. aims to help close the gap of malnutrition in New Mexico by providing nutrient dense snacks to school-age children, while educating families about government funded food resources. Up-Harvest is a nutrient dense applesauce, and biscuit snack that sources local New Mexico produce. While the snacks aim to close the gap on child malnutrition, the sleek packaging design aims to educate parents and guardians about government food resources in both English and Spanish.



user research

︎barriers to acquiring government funded food resources



insufficient access 


Barriers to SNAP and DUFB (double up food bucks) participation include insufficient access to information about the program.  Thus creating misconceptions around actual and perceived prices. 

limited marketing


The limited marketing budgets make it difficult to reach broad target audiences. Getting information directing into the hands of people in need is paramount.

language barriers


Many people in New Mexico speak Spanish with limited English skills. Thus it is important this literature is translated in both English and Spanish when in their hands. 

complexity of rules


Even if individuals recieve information about these programs that rules are often very complex. It is important people are provided direct help with these issues. 


prototyping & sketching

︎many iterations of product type, packaging and messaging.





our solution



︎a snack: nutrient dense applesauce, and biscuit snack that sources local New Mexico produce.


︎the packaging exterior: normal snack packaging


︎the packaging interior: NM specific information about SNAP & DUFB.




branding

︎logo and colorways






product and packaging

︎biscuit and fruit pouch 

︎packaging diecuts





final packaging 




Accreditation: Meta Newhouse - Academic Supervisor. Kira Emborg and Annie Franz - Project collaborators. 
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